Axalta Coating Systems will highlight the need for speed at the annual Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, NV, November 4 – November 7, 2014 at the Las Vegas Convention Center.  Stop by booth number 22391 to see Axalta’s brilliant colors shining on award-winning cars.  For the full Axalta experience, visitors can also see how fast-drying our coatings are in action at our outdoor spray booth.

The Axalta spray booth, located just outside of the Central Hall front entrance, will be the place to watch celebrities spray or actually suit up yourself to spray Cromax Pro waterborne basecoat and Cromax Premier LE UVA primer-surfacer in an IntelliMist climate controlled spray booth.  After painting, visitors can talk to Axalta’s technical experts about the products or head to Axalta’s inside booth for autograph signing sessions, pinstriping demonstrations and much more.

“We are thrilled to make a special announcement on November 5, 2014 at 10:00 a.m. at our booth with Four-time NASCAR Cup Series champion, Jeff Gordon,”said Nigel Budden, Axalta Coating Systems Vice President and head of its North America business.  “I think attendees will find that our reveal makes quite a color splash.  We also want to make our presence interactive and our custom-built, fully operational spray booth will help us do that, while highlighting how highly productive and fast-drying our products can be.”

SEMA attendees who are interested in winning a spot at a private meet and greet with Jeff Gordon immediately following the special announcement on November 5th should visit the Axalta inside booth on Tuesday, November 4, 2014 for a complimentary raffle ticket.  Visit the website below for rules and for more information on how to enter.

A full calendar of events can be found at www.axaltacs.com/us/SEMA2014.